Universal McCann (UM) is a global media and advertising agency, with a historic, remarkable presence on the market. Our job had been to translate the company’s style into a versatile, highly visual presentation master to be used as a prototype for all future business presentations. With a consistent, unified look and feel, we designed a wide range of functional, user-friendly and interactive slides and elements. Our aim was to provide users with a slide library that they could choose from depending on the topic, but also to inspire UM’s teams to tell convincing and engaging stories with the support of the template.