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The Audi Twin Cup event series brings teams from around the world to showcase their technical know-how and passion for performance. With 20 national teams competing across four intense disciplines, the competition was fierce and the stakes were high.
After a two-year hiatus due to the pandemic, the event returned in-person with a bang, taking place over three days at the state-of-the-art Audi Campus at Munich Airport. Testing specially prepared vehicles, the competition was further heated up with digitally supported customer advising sessions in which teams had to think on their feet and outsmart their opponents.
The event concluded with a spectacular gala show and award ceremony held at the specially converted Audi Dome, where the world champions were crowned in front of a packed crowd. With interesting guest speakers, impressive performances, and an electric atmosphere, it was a night to remember.
Our team was behind the scenes, leading the charge in creation and execution, providing the digital platform, handling guest management, market communication, content management and hospitality. We made sure that the event was a seamless and thrilling experience for all involved.
An experience we look forward to relive when we carry out another spectacular event with Audi in 2023.