House Party

Sloggi, the category-changing lingerie brand, launched the high-impact campaign “Unlock Togetherness” in May 2023, promoting their new Body Adapt Collection. Their goal was to create a shared space characterised by optimism, energy and comfort, specifically tailored for Gen Z. This concept came to life through a global houseparty, spanning across cities like Milano, Budapest, Stockholm, Warsaw, London, Paris, and finally, Berlin.

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Keeping comfort at the forefront, we conceptualised and executed our idea of a proper houseparty on May 25th 2023, highlighting youth and self-expression. Over 150 influencers, content creators and press members gathered in Berlin, diving into the new Body Adapt Collection with true comfort.

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Top influencers such as Maya Nilsen, Eva Apio and Sarah Almoril joined the party, embodying the fresh, open-minded, fun spirit of Sloggi’s Gen Z target audience.

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Recognizing the importance of engaging directly with Gen Z’s thriving community, we curated several interactive touchpoints to make this evening truly special. From a 360 Photo Booth and dance party to Mario Kart races, a branded Sloggi bathtub, washing machine, and even pizza, our guests could indulge themselves while grooving to the beats of our talented DJ lineup featuring  Quynhi, Moneyama, and ABIBA - all heating up the chequered dance floor.

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Photo Credit: Pascal Rohé.

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