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The campaign's tagline, "Where Originality Meets Extraordinary", is a nod to Moncler's positioning as along-time pioneer in performance and functionality, as well as adidas Originals' enduring legacy as a champion of culture and creativity with an impact on cities around the world.
Adidas created a new global concept for this highly exclusive collaboration with Moncler. We brought this brand experience to life and took over the production & installation of their newest collaboration brand spaces at the Brand Flagship Store and Originals Flagship Store in Berlin. This concept was exclusively introduced in 13 stores worldwide.
We realised this brand experience which included 3D design and rendering, transcreation, project management, the production and planning of customised display units, pedestals and decorative elements. We also installed pre-built elements inside the store to give both stores their final blue look.
Services:
Branded Spaces, Custom Production, Installation & Logistics