Store Staff Summit 2024

This summer, ASICS hosted their Store Staff Summits at Hoch5 in Munich and the Bauwerk Eventloft in Cologne. The events were centered around the theme ‘Moving minds with ASICS’, aiming to showcase the brand’s latest products and technologies, engage participants, and foster connections.

To truly connect with the ASICS brand, we embraced their ethos and designed an engaging and interactive experience. The summits featured a series of presentations, showcases, and learning opportunities, all designed to highlight ASICS’ innovations and encourage participation. Our team managed the entire production process for both locations, ensuring a seamless experience. Despite the challenge of using one production for sustainability reasons, we successfully communicated the same messages and created a cohesive experience at both events.

Participants were welcomed with morning sessions that included engaging presentations and interactive showcases. The highlight of each day was a community run through the city, promoting positivity and featuring the Celebration of Sport collection. In Munich, the evening included a ride on the famous Umadum Ferris Wheel, adding a unique touch to the event. Both locations featured activations where participants could personalize their ASICS apparel or caps and photo booths to capture memories.

The summits were a huge success, with high levels of engagement and positive feedback from participants. The events concluded with a barbecue and afterparty, leaving attendees with lasting memories and a deeper connection to the ASICS brand.