Nike Well Festival 2024

On May 18 Nike Well Collective held the annual Well festival exclusively with Zalando – in Berlin! The Nike Well Collective is a feel good-place and all about wellbeing, mindfulness, and movement!

On behalf of Nike, we collaborated with Highsnobiety to create and implement the spatial design for the entire festival.

The entire day was filled with a variety of activities focused on movement, flexibility, mindfulness, and dancing led by highly skilled professionals in each respective field. We set up three separate areas dedicated to beauty, self-care, and sports workshops. Attendees had the option to come dressed in Nike x Zalando attire or try out the latest designs from the Well Collective while participating in the workshops. Additionally, we had a live cooking and smoothie station to provide the perfect energizer throughout the day.

During the panel talk in the evening the speakers shared some very meaningful and inspirational experiences and thoughts on making their way and building their community.

“Find something that you love doing and that makes thrive and other people will see you. You will find your way to each other.” – Is something they all agreed on.

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