Beluga

Security is done. The gate isn't open yet. In that short in-between moment, travelers finally look up, and at Hamburg Airport they now look straight into gold.

For the Noblewood Group, PIONEERS produced and installed the new Beluga Noble Vodka space in Heinemann's duty-free store. We worked from the client's layout and technical drawings, and our in-house team built every piece and brought it to life on site.

Deep black surfaces, polished gold edges and an art-deco sunburst behind the Beluga sturgeon make the space feel less like a shelf and more like a private bar. The stools at the counter send a quiet invitation: sit down, take your time, the journey has already begun.

Round frames in marble, gold and royal blue put the bottles on stage like pieces in a jewellery case. Four screens wrap the central pillar and bring the brand to life in motion. You can see them from far down the walkway, and they draw passengers in before they've even decided to stop.

That's what we love about travel retail. It's a few square metres and a few minutes of dwell time, and still a chance to turn a purchase into a memory of the trip.