Rituals Stage

Some places are built around movement. Others invite you to slow down. For Rituals, PIONEERS brought both together with a striking travel retail installation at Istanbul and Antalya airports.

Inspired by the Amsterdam Collection, the space transforms the brand's Dutch heritage into a bold world of deep blue, white porcelain and vivid yellow tulips. Floral illustrations surround the structure, creating a contemporary interpretation of the traditional colorway.

At the centre, an oversized bottle of the iconic shower foam becomes the hero. Framed by a sequence of illuminated arches, it draws travellers through the space while turning a familiar Rituals product into a sculptural centrepiece.

Around it, layered floral elements, glowing details and decorative vases create depth from every angle. The result is immersive, colourful and unmistakably Rituals, bringing a piece of Amsterdam to two of Turkey's busiest travel hubs.

PIONEERS created the concept and design, managed the whole project including site visits and supported the local installation partners in Istanbul and Antalya.